Personal Brand Management: Employed Individuals

Employed Individuals

Nearly one in four U.S. adults search online for information about individuals they work with before they meet in person. Digital first impressions are extremely important and your online presence plays a consistent roll in the strength of your work relations.

Your clients or customers will want to know your professional history such as your certifications and former jobs. That information is vital in conveying your level of experience and professionalism, and should be front and center when someone searches your name.

Your colleagues and supervisors will look too. Suppose they want to see how they stack up to the competition within the office—how will they think you compare? Perhaps they want to get to know you better before approaching you in the break room—what do you have in common?

Or maybe they’re looking for some “digital dirt” out of curiosity or sheer boredom—are you confident that what they find won’t embarrass you or tarnish your image? Each reason for someone to run a search on your name is a reason to build and maintain a strong online presence.