The word Kokomo evokes images of ‘bodies in the sand’ and perhaps the ‘tropical drink melting in your hand.’ That’s what the Beach Boys sung about in their 1988 #1 hit.For a refresher:
Funny thing is that Kokomo is actually the 13th largest city in Indiana- not a tropical destination.No sand and not too many of their drinks come with those nifty toothpick umbrellas.
This is where the almighty idea kicks in.Some clever Bahamian beach house renters created a website www.kokomo1.com and invested in the Kokomo keyword.People searching for Kokomo are either looking for the lyrics or the place.
If a searcher is looking for the place, she is definitely in the mood to hear about a tropical beach house but most likely hasn’t yet done much research.
In fact, because somebody searching for a nonexistent tropical Kokomo hasn’t performed the requisite research, kokomo1 is better able to reach receptive potential vacationers at an influential stage in their decision making process—active information gathering.
Connecting with potential customers in ways and places that competitors aren’t means reduced costs, less clutter, and a better chance to directly engage the customer.
It’s not about your budget; it’s about the ideas that make your budget work for you.
"Kokomo" is probably a cheaper keyword than "exotic beach house," no?
