Facts and Figures

82% of executives expect online screening during their next job search. 1
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80% of recruiters use Google to screen candidates applying for jobs. 2
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66% of employers check online networks to keep tabs on employees. 3
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50% of Americans Google each other. 4
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43% of dating-service respondents Google their date before going out. 5
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43% of recruiters disqualify job candidates based on online content. 2
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26% of college admissions officers screen using search engines. 6
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23% of business people Google colleagues before meeting them. 7
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16% of executives fear online content may disqualify them from a job. 1
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13% of executives proactively sculpt their name's search results. 1

1 ExecuNet 2. Career Builder 3. Link 4. Pew- Internet and American Life 5. Sacramento Bee, April 2005 6. University of Massachusetts Center for Market Research 7. Harris Interactive