Personal Brand Management: Job Seekers

The job application process has changed with technology in ways we often fail to address. Before your in-person or phone interview comes a digital interview, and you may never know it.

Recruiters sift through online information about you found through search engines and online networks as a method to research and eliminate candidates.


We all have an online presence- a digital self. If there is irrelevant or negative information about you online, your online presence can be damaging. If there is little or no information about you online, your online presence will appear weak.

Time and again employers sift through the Internet using search engines. You’d be surprised by how devastating a poor online presence can be in applying for jobs- and how enabling a strong presence can be.

Chances are there’s something out there about you. Public search engines such as Google or Yahoo contain information compiled from phone books, property records, court documents, government databases, company documents, blogs, and a multitude of other sources.

This information may be irrelevant or worse, completely inaccurate. But it routinely sets off red flags during job interview background checks and can make or break your hire.